4forms.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 4 | 27% |
| YouTube | No | 2 | 13% |
| Dzen | Yes | 8 | 53% |
| RUTUBE | No | 9 | 60% |
| Google Play | No | 11 | 73% |
| App Store | No | 9 | 60% |
| RuStore | No | 3 | 20% |
| AppGallery | No | 5 | 33% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 51 100 | 38 093 | bellavka.ru · 1 008 394 | 7/15 |
| Publication rate | 3.54 posts/day | 1.00 / day | hawk.ru · 14.32 / day | 2/15 |
| IR (by views) | 3.98% | 1.77% | ak-furs.com · 4.41% | 2/14 |
| LR (by views) | 3.65% | 1.59% | ak-furs.com · 4.26% | 2/13 |
| Total VK video views | 644 405 | 15 129 | hawk.ru · 2 462 476 | 2/11 |
| Total VK video comments | 358 | 8 | hawk.ru · 1 752 | 2/9 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 32 500 | 12 600 | hawk.ru · 282 000 | 3/15 |
| Publication rate | 6.13 posts/day | 1.97 / day | mazur-hall.ru · 208.79 / day | 4/15 |
| TG VR (median) | 7.46% | 10.48% | darrasport.ru · 89.80% | 9/15 |
| IR (by views) | 2.18% | 2.19% | darrasport.ru · 18.18% | 9/15 |
| TG median views | 2 425 | 696 | hawk.ru · 43 100 | 4/15 |
| Telegram positive reactions share | 87.36% | 89.81% | beletag.com · 100.00% | 8/14 |
Dzen
5 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 5 715 | 816 | 4forms.ru · 5 715 | 1/8 |
| Publication rate | 0.5 posts/day | 0.25 / day | 4forms.ru · 0.50 / day | 1/4 |
| Dzen VR (median) | 46.27% | 46.27% | dragon-fly.su · 457.78% | 2/3 |
| Dzen ER (median) | 0.70% | 0.49% | 4forms.ru · 0.70% | 1/2 |
| IR (by views) | 1.36% | 0.70% | 4forms.ru · 1.36% | 1/2 |
| LR (by views) | 1.23% | 0.63% | 4forms.ru · 1.23% | 1/2 |