500lux.studio — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 179 | 49% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | No | 10 | 3% |
| YouTube | No | 6 | 2% |
| Dzen | Yes | 42 | 12% |
| RUTUBE | Yes | 35 | 10% |
| Google Play | No | 3 | 1% |
| App Store | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 295 | 683 | dp-m.ru · 106 270 | 32/177 |
| Publication rate | 0.71 posts/day | 0.21 / day | pgsale.ru · 3.96 / day | 15/103 |
| IR (by views) | 1.99% | 2.17% | listivetka.ru · 16.67% | 53/99 |
| LR (by views) | 1.76% | 2.06% | listivetka.ru · 16.67% | 54/98 |
| Total VK video views | 20 697 | 829 | dp-m.ru · 269 531 | 11/59 |
| Total VK video comments | 8 | 9 | svary.ru · 155 | 14/25 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 080 | 252 | weddingpost.ru · 375 000 | 27/107 |
| Publication rate | 0.61 posts/day | 0.61 / day | weddingpost.ru · 6.00 / day | 40/81 |
| TG VR (median) | 22.96% | 40.25% | meko21.ru · 169.49% | 59/81 |
| TG median views | 248 | 147 | weddingpost.ru · 18 350 | 33/81 |
| Telegram positive reactions share | 92.52% | 97.74% | 77.steinrus.ru · 100.00% | 50/78 |
Dzen
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 3 156 | 107 | atlant93.ru · 5 562 | 3/43 |
| Publication rate | 0.43 posts/day | 0.39 / day | dp-m.ru · 5.50 / day | 10/21 |
| Dzen VR (median) | 3.33% | 5.63% | b-h-c.ru · 638.64% | 11/18 |
| Dzen ER (median) | 0.03% | 1.47% | dekorativnayashtukaturka.ru · 20.00% | 7/7 |
| IR (by views) | 0.83% | 2.29% | dekorativnayashtukaturka.ru · 77.78% | 10/15 |
| LR (by views) | 0.71% | 2.22% | dekorativnayashtukaturka.ru · 77.78% | 11/15 |
RUTUBE
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 254 | 8 | fl-haus.ru · 4 039 | 4/31 |
| Rutube videos | 328 | 47 | mscad.ru · 474 | 2/36 |
| Total views | 105 | 28 | fl-haus.ru · 531 | 4/11 |
| Publication rate | 0.2 videos/day | 1.00 / day | mscad.ru · 10.00 / day | 12/12 |
| VR (median) | 10.83% | 67.64% | metal-tp.ru · 600.00% | 10/12 |
| Like rate (median) | 3.33% | 2.70% | mzpotok.ru · 10.61% | 2/4 |