5element.by — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 24 | 9% |
| RUTUBE | No | 21 | 8% |
| Google Play | Yes | 4 | 2% |
| App Store | Yes | 4 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | Yes | 1 | 0% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , RuStore
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 136 736 | 1 518 | cenalom.ru · 200 628 | 2/93 |
| Publication rate | 0.18 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 32/49 |
| IR (by views) | 1.70% | 1.54% | lex1.ru · 15.12% | 20/43 |
| LR (by views) | 1.21% | 1.29% | lex1.ru · 13.33% | 22/42 |
| Total VK video views | 5 355 | 1 266 | ixbt.com · 387 863 | 11/28 |
| Total VK video comments | 1 | 8 | ixbt.com · 55 | 8/10 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 107 000 | 403 | istudio-shop.ru · 248 526 | 2/48 |
| Publication rate | 1.58 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 11/33 |
| TG VR (median) | 25.33% | 25.33% | prompylesos.ru · 193.90% | 16/31 |
| TG median views | 27 100 | 374 | 5element.by · 27 100 | 1/31 |
| Telegram positive reactions share | 90.14% | 94.24% | elementleasing.ru · 100.00% | 20/28 |
Google Play
1 of 1 above median
Platform page
play.google.com/store/apps/details?id=com.ntg.master_element5
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 100 000 | 50 000 | technopark.ru · 500 000 | 2/5 |
App Store
1 of 2 above median
Platform page
apps.apple.com/by/app/id1318465460
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 1.5 | 3.3 | technopark.ru · 4.8 | 5/5 |
| Ratings | 118 | 118 | technopark.ru · 8 120 | 3/5 |
AppGallery
1 metrics are leading
Platform page
appgallery.huawei.com/app/C101902737
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 213 468 | 156 227 | 5element.by · 213 468 | 1/2 |