92222.ru — comparison by category
Benchmark scope: Транспорт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 23 | 31% |
| Telegram | No | 13 | 18% |
| Odnoklassniki | No | 3 | 4% |
| YouTube | No | 1 | 1% |
| Dzen | No | 4 | 5% |
| RUTUBE | No | 6 | 8% |
| Google Play | Yes | 1 | 1% |
| RuStore | No | 3 | 4% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 653 | 5 006 | rzd-museum.ru · 41 185 | 19/23 |
| Publication rate | 0.07 posts/day | 0.25 / day | rzd-museum.ru · 1.29 / day | 13/17 |
| IR (by views) | 2.09% | 1.80% | neotruck.ru · 9.59% | 6/15 |
| LR (by views) | 1.10% | 1.10% | neotruck.ru · 9.59% | 8/15 |
| Total VK video views | 942 | 942 | rzd-museum.ru · 232 281 | 6/11 |
| Total VK video comments | 4 | 12 | business.yandex.ru · 422 | 4/6 |
Google Play
0 of 1 above median
Platform page
play.google.com/store/apps/details?id=ru.poputchiksarov.clientapp
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 1 000 | 25 500 | unitiki.by · 50 000 | 2/2 |