a-lab.name — comparison by category

Brand Overview
Benchmark scope: Онлайн-образование Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 19
Platforms with data 3
Rank by platform count 15/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 14 93%
VK Video No 1 7%
Telegram Yes 14 93%
Odnoklassniki No 3 20%
YouTube Yes 3 20%
Dzen No 9 60%
RUTUBE No 7 47%
Google Play No 5 33%
App Store No 6 40%
RuStore No 4 27%
AppGallery No 2 13%

Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

3 of 6 above median Platform page

vk.com/alabru

Metric Current Median Leader Rank
VK subscribers 8 770 3 440 prosv.ru · 283 699 5/12
Publication rate 0.46 posts/day 0.64 / day prosv.ru · 1.96 / day 8/11
IR (by views) 3.57% 2.09% unicraft.org · 8.19% 2/11
LR (by views) 3.20% 2.09% unicraft.org · 8.19% 2/11
Total VK video views 490 1 061 netology.ru · 254 256 8/10
Total VK video comments 3 22 kolomejko.ru · 105 4/5

Telegram

1 of 6 above median Platform page

t.me/alab_trade

Metric Current Median Leader Rank
TG subs 1 370 6 190 casinoboomerang.ru · 54 500 9/12
Publication rate 0.42 posts/day 0.99 / day casinoboomerang.ru · 2.07 / day 10/12
TG VR (median) 23.72% 23.46% virtuozy-msk.ru · 53.58% 6/12
IR (by views) 2.24% 2.25% franchise.fcdm.ru · 17.17% 7/12
TG median views 325 793 nn.top-academy.ru · 5 605 10/12
Telegram positive reactions share 92.98% 93.55% nutrien-medical.com · 100.00% 7/12

YouTube

4 metrics are leading Platform page

youtube.com/channel/UCClwtOUuXI4EfSfJGFKhweA

Metric Current Median Leader Rank
YT subs 2 060 1 259 netology.ru · 3 980 2/4
Videos 429 146 a-lab.name · 429 1/4
Total views 122 595 115 556 netology.ru · 1 545 202 2/4
Publication rate 0.5 videos/day 0.41 / day a-lab.name · 0.50 / day 1/2
VR (median) 5.29% 5.29% netology.ru · 32.77% 2/3
Like rate (median) 7.45% 6.43% a-lab.name · 7.45% 1/2
Comment rate (median) 0.62% 0.32% a-lab.name · 0.62% 1/2