adr-tools.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | No | 14 | 11% |
| RUTUBE | Yes | 9 | 7% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 665 | 131 | kaoristore.ru · 327 227 | 17/50 |
| Publication rate | 0.36 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 8/23 |
| IR (by views) | 0.92% | 2.48% | kaoristore.ru · 26.86% | 19/19 |
| LR (by views) | 0.92% | 2.20% | kaoristore.ru · 24.03% | 18/18 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 61 | 212 | kaoristore.ru · 32 200 | 21/25 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 5 | 9 | gubkin.ru · 2 833 | 6/9 |
| Rutube videos | 216 | 224 | gubkin.ru · 814 | 6/10 |