aerotur.aero — comparison by category
Benchmark scope: Авиаперелеты и авиауслуги. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 46% |
| Telegram | No | 34 | 40% |
| Odnoklassniki | No | 17 | 20% |
| YouTube | No | 3 | 4% |
| Dzen | Yes | 23 | 27% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 19 | 23% |
| App Store | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 39 756 | 39 756 | moretex.ru · 467 371 | 19/37 |
| Publication rate | 1.21 posts/day | 3.64 / day | dr35.ru · 3.71 / day | 18/25 |
| IR (by views) | 0.91% | 0.45% | tutu.ru · 11.52% | 6/25 |
| LR (by views) | 0.66% | 0.31% | tutu.ru · 11.50% | 6/25 |
| Total VK video views | 1 090 | 834 431 | moretex.ru · 876 383 | 19/21 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 112 | 81 024 | moretex.ru · 81 102 | 22/24 |
| Publication rate | 0.43 posts/day | 1.32 / day | dr35.ru · 1.36 / day | 20/22 |
| Dzen VR (median) | 30.36% | 0.99% | hairmates.ru · 380.00% | 4/22 |
| IR (by views) | 0.90% | 0.48% | naturalist.travel · 5.97% | 2/21 |
| LR (by views) | 0.65% | 0.47% | naturalist.travel · 5.97% | 3/21 |