afisha.ru — comparison by category
Benchmark scope: События, афиша и билеты. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 257 | 59% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 158 | 36% |
| Odnoklassniki | No | 18 | 4% |
| YouTube | Yes | 12 | 3% |
| Dzen | No | 33 | 8% |
| RUTUBE | No | 24 | 6% |
| Google Play | No | 11 | 3% |
| App Store | No | 12 | 3% |
| RuStore | No | 7 | 2% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 10 335 | 3 699 | kudago.com · 1 085 423 | 64/233 |
| Publication rate | 1.25 posts/day | 0.46 / day | kudago.com · 21.29 / day | 27/185 |
| IR (by views) | 1.05% | 2.13% | podbayan.ru · 52.54% | 131/179 |
| LR (by views) | 0.90% | 1.73% | podbayan.ru · 48.30% | 130/178 |
| Total VK video views | 9 831 | 1 988 | standupclub.ru · 1 210 897 | 32/118 |
| Total VK video comments | 4 | 7 | standupclub.ru · 552 | 34/61 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 029 | 966 | kudago.com · 97 300 | 53/147 |
| Publication rate | 2.64 posts/day | 1.00 / day | kudago.com · 11.00 / day | 19/133 |
| TG VR (median) | 27.11% | 26.05% | zestpromotion.ru · 110.53% | 65/132 |
| IR (by views) | 1.19% | 2.82% | artinyoga.ru · 7.64% | 11/12 |
| TG median views | 550 | 320 | moskva.taximaxim.ru · 14 150 | 48/132 |
| Telegram positive reactions share | 86.00% | 95.83% | airventmoscow.ru · 100.00% | 91/127 |
YouTube
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 1 230 000 | 511 | afisha.ru · 1 230 000 | 1/10 |
| Videos | 213 | 44 | mosconsv.ru · 1 354 | 4/11 |
| Total views | 385 131 889 | 241 538 | afisha.ru · 385 131 889 | 1/11 |
| Publication rate | 0.63 videos/day | 0.79 / day | dikarshina.club · 0.90 / day | 4/5 |
| VR (median) | 43.76% | 208.62% | dikarshina.club · 4375.00% | 3/4 |
| Like rate (median) | 1.61% | 2.73% | mosconsv.ru · 4.55% | 3/4 |
| Comment rate (median) | 0.05% | 0.05% | moscd.ru · 0.44% | 2/3 |