aif.ru — comparison by category
Benchmark scope: Инфобизнес. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 40 | 49% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 25 | 30% |
| Odnoklassniki | Yes | 3 | 4% |
| YouTube | No | 2 | 2% |
| Dzen | No | 8 | 10% |
| RUTUBE | No | 4 | 5% |
| Google Play | No | 2 | 2% |
| App Store | No | 3 | 4% |
| AppGallery | Yes | 1 | 1% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 430 384 | 1 857 | aif.ru · 430 384 | 1/37 |
| Publication rate | 58.29 posts/day | 0.41 / day | aif.ru · 58.29 / day | 1/28 |
| IR (by views) | 0.52% | 2.08% | englishmaria.com · 40.97% | 25/27 |
| LR (by views) | 0.37% | 1.76% | englishmaria.com · 35.30% | 25/27 |
| Total VK video views | 933 702 | 5 807 | aif.ru · 933 702 | 1/13 |
| Total VK video comments | 966 | 12 | aif.ru · 966 | 1/6 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 93 000 | 1 016 | englishmaria.com · 115 834 | 2/24 |
| Publication rate | 16 posts/day | 0.87 / day | aif.ru · 16.00 / day | 1/21 |
| TG VR (median) | 3.59% | 20.59% | monofin.ru · 66.83% | 20/20 |
| IR (by views) | 1.27% | 2.31% | portkkm.ru · 12.91% | 13/18 |
| TG median views | 3 340 | 356 | englishmaria.com · 15 085 | 2/20 |
| Telegram positive reactions share | 96.29% | 95.97% | anfiacademy.ru · 100.00% | 9/19 |
Odnoklassniki
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 5 | 22 | bestchange.ru · 26 | 4/4 |
| Publication rate | 0.18 posts/day | 0.56 / day | bestchange.ru · 0.93 / day | 2/2 |
| OK likes (period) | 17 | 17 | pharmznanie.ru · 264 | 2/4 |
| OK comments (period) | 7 | 7 | pharmznanie.ru · 139 | 2/3 |
AppGallery
0 of 1 above median
Platform page
appgallery.huawei.com/app/C101189759
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 6 347 | 16 894 | teachbase.ru · 27 441 | 2/2 |