airmir.ru — comparison by category

Brand Overview

Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 184

Metrics ready for comparison 17

Platforms with data 5

Rank by platform count 3/185

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	64	35%
Telegram	Yes	33	18%
Odnoklassniki	Yes	4	2%
YouTube	No	2	1%
Dzen	Yes	6	3%
RUTUBE	Yes	6	3%
Google Play	No	8	4%
App Store	No	6	3%
RuStore	No	3	2%
AppGallery	No	3	2%

Common gaps: YouTube , Google Play , App Store , RuStore , AppGallery

4 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	2 144	963	m.aliexpress.ru · 3 310 238	24/59
Publication rate	1.29 posts/day	0.34 / day	metronews.ru · 23.32 / day	5/28
IR (by views)	1.88%	1.71%	ahonline.ru · 36.90%	8/24
LR (by views)	1.75%	0.92%	ahonline.ru · 31.99%	8/24
Total VK video views	885	7 710	ahonline.ru · 621 303	9/13

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
TG subs	254	517	v1.ru · 138 000	23/32
Publication rate	3.35 posts/day	0.58 / day	v1.ru · 15.00 / day	6/27
TG VR (median)	11.42%	34.58%	dev.2gis.ru · 122.45%	23/27
TG median views	29	197	m.aliexpress.ru · 13 969	26/27
Telegram positive reactions share	100.00%	94.87%	airmir.ru · 100.00%	1/23

2 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	27	27	yug.business-magazine.online · 44	3/5
OK likes (period)	25	19	moscow.netprint.ru · 37	2/4

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	15	273	metronews.ru · 16 189	6/7
Publication rate	0.93 posts/day	0.25 / day	airmir.ru · 0.93 / day	1/5
Dzen VR (median)	6.67%	1.47%	onlineecology.com · 17.31%	2/5

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	6	4	zont-online.ru · 386	3/6
Rutube videos	595	30	airmir.ru · 595	1/7