almamotors.ru — comparison by category
Benchmark scope: Автосервис. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 169 | 31% |
| VK Video | No | 1 | 0% |
| Telegram | No | 57 | 10% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 29 | 5% |
| RUTUBE | Yes | 14 | 3% |
| Google Play | No | 15 | 3% |
| App Store | No | 10 | 2% |
| RuStore | No | 3 | 1% |
| AppGallery | No | 4 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 623 | 1 318 | rostov.hh.ru · 694 918 | 97/164 |
| Publication rate | 0.32 posts/day | 0.20 / day | mr-glushitel.ru · 2.54 / day | 32/80 |
| IR (by views) | 13.35% | 1.60% | mr-glushitel.ru · 109.92% | 4/74 |
| LR (by views) | 12.73% | 1.57% | mr-glushitel.ru · 89.01% | 4/72 |
| Total VK video views | 961 | 1 081 | mr-glushitel.ru · 6 280 988 | 26/50 |
| Total VK video comments | 1 | 7 | mr-glushitel.ru · 963 | 19/20 |
Dzen
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 538 | 289 | rostov.hh.ru · 26 821 | 7/30 |
| Publication rate | 0.29 posts/day | 0.27 / day | vollux.ru · 0.61 / day | 6/14 |
| Dzen VR (median) | 10.24% | 2.46% | pnevmo-pro.ru · 132.90% | 4/12 |
| Dzen ER (median) | 0.59% | 0.49% | baustof.ru · 5.43% | 4/10 |
| IR (by views) | 2.08% | 1.81% | baustof.ru · 55.88% | 5/10 |
| LR (by views) | 2.08% | 1.81% | baustof.ru · 44.12% | 5/10 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 123 | 104 | almamotors.ru · 1 123 | 1/14 |
| Rutube videos | 300 | 132 | yauzamotors.ru · 465 | 6/14 |
| Total views | 666 | 252 | almamotors.ru · 666 | 1/6 |
| Publication rate | 0.28 videos/day | 0.65 / day | autoscaners.ru · 1.00 / day | 5/6 |
| VR (median) | 9.08% | 27.37% | petranvag.ru · 47.69% | 6/6 |
| Like rate (median) | 11.76% | 6.03% | cheviplus.ru · 12.20% | 2/5 |