aloesmart.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 220 | 28% |
| Odnoklassniki | No | 15 | 2% |
| YouTube | No | 15 | 2% |
| Dzen | No | 86 | 11% |
| RUTUBE | No | 51 | 7% |
| Google Play | No | 17 | 2% |
| App Store | No | 10 | 1% |
| RuStore | No | 8 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 20 027 | 2 445 | monro24.ru · 893 673 | 62/400 |
| Publication rate | 2.25 posts/day | 0.36 / day | m.citystarwear.com · 6.00 / day | 13/245 |
| IR (by views) | 2.01% | 2.20% | keune.ru · 60.85% | 114/222 |
| LR (by views) | 1.84% | 1.82% | keune.ru · 57.32% | 108/217 |
| Total VK video views | 30 043 | 2 097 | monro24.ru · 3 136 781 | 27/149 |
| Total VK video comments | 4 | 4 | siberina.ru · 29 286 | 39/76 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 7 470 | 661 | wildberries.ru · 541 000 | 26/216 |
| Publication rate | 2.99 posts/day | 0.81 / day | milfey-shop.ru · 8.91 / day | 26/179 |
| TG VR (median) | 7.79% | 24.49% | ss78.ru · 133.33% | 162/177 |
| TG median views | 582 | 258 | wildberries.ru · 45 700 | 50/177 |
| Telegram positive reactions share | 82.30% | 98.31% | alcaplast.shop · 100.00% | 144/173 |