alphapet.ru — comparison by category
Benchmark scope: Товары для животных. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 48% |
| Telegram | Yes | 43 | 32% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 15 | 11% |
| RUTUBE | No | 4 | 3% |
| Google Play | No | 4 | 3% |
| App Store | No | 4 | 3% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 17 830 | 3 176 | buddydinner.ru · 45 019 | 8/64 |
| Publication rate | 0.82 posts/day | 0.34 / day | buddydinner.ru · 2.25 / day | 11/46 |
| IR (by views) | 2.89% | 2.68% | bluenative.ru · 84.51% | 22/46 |
| LR (by views) | 2.38% | 2.50% | bluenative.ru · 59.11% | 22/42 |
| Total VK video views | 13 679 | 2 801 | multipomlife.ru · 1 330 047 | 8/36 |
| Total VK video comments | 34 | 8 | pomspitzspb.ru · 314 | 5/21 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 157 | 672 | buddydinner.ru · 16 200 | 3/43 |
| Publication rate | 1.15 posts/day | 0.91 / day | blitz-getter.com · 9.92 / day | 10/38 |
| TG VR (median) | 28.31% | 38.05% | groomberdsk.ru · 98.65% | 28/37 |
| TG median views | 1 460 | 273 | buddydinner.ru · 2 265 | 4/37 |
| Telegram positive reactions share | 86.38% | 97.87% | akva-zoomarket.ru · 100.00% | 32/38 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 7 905 | 475 | alphapet.ru · 7 905 | 1/16 |
| Publication rate | 0.14 posts/day | 0.12 / day | lilyabree.ru · 1.00 / day | 4/8 |
| Dzen VR (median) | 0.58% | 17.86% | zoopt.ru · 695.96% | 6/6 |
| Dzen ER (median) | 0.05% | 0.59% | zoopt.ru · 10.10% | 4/4 |
| IR (by views) | 3.10% | 1.58% | lilyabree.ru · 100.00% | 2/6 |
| LR (by views) | 2.79% | 1.46% | lilyabree.ru · 50.00% | 2/6 |