altaimag.ru — comparison by category

Brand Overview
Benchmark scope: Косметика и бьюти-ритейл Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 8
Platforms with data 3
Rank by platform count 16/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 15 100%
Telegram No 14 93%
Odnoklassniki Yes 4 27%
YouTube No 4 27%
Dzen Yes 11 73%
RUTUBE No 8 53%
Max No 1 7%
Google Play No 7 47%
App Store No 7 47%
RuStore No 4 27%
AppGallery No 1 7%

Common gaps: Telegram , YouTube , RUTUBE , Max , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

0 of 4 above median Platform page

vk.com/altaimagru

Metric Current Median Leader Rank
VK subscribers 6 195 23 571 wildberries.ru · 1 103 194 14/16
Publication rate 0.18 posts/day 0.78 / day wildberries.ru · 6.00 / day 15/16
IR (by views) 0.37% 1.62% ledtehnology.ru · 59.71% 16/16
LR (by views) 0.37% 1.28% ledtehnology.ru · 49.60% 16/16

Odnoklassniki

0 of 3 above median Platform page

ok.ru/group/52145786257489

Metric Current Median Leader Rank
OK posts (period) 5 42 wildberries.ru · 46 5/5
Publication rate 0.18 posts/day 0.91 / day wildberries.ru · 1.64 / day 2/2
OK likes (period) 2 98 wildberries.ru · 1 649 5/5