antaresjp.ru — comparison by category
Benchmark scope: Сервисы продажи автомобилей. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 40 | 31% |
| VK Video | No | 3 | 2% |
| Telegram | Yes | 23 | 18% |
| Odnoklassniki | No | 2 | 2% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 4 | 3% |
| RUTUBE | Yes | 8 | 6% |
| Google Play | No | 5 | 4% |
| App Store | No | 2 | 2% |
| AppGallery | No | 2 | 2% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 59 679 | 1 750 | drom.ru · 297 496 | 5/39 |
| Publication rate | 2.57 posts/day | 1.14 / day | japantransit.ru · 7.39 / day | 4/22 |
| IR (by views) | 0.74% | 1.19% | sewing-world.ru · 10.77% | 13/21 |
| LR (by views) | 0.59% | 1.19% | подбор-лучших-авто.рф · 8.26% | 13/21 |
| Total VK video views | 824 140 | 19 489 | drom.ru · 1 724 642 | 2/13 |
| Total VK video comments | 349 | 164 | drom.ru · 1 805 | 3/10 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 14 600 | 908 | afpodbor.ru · 45 900 | 4/23 |
| Publication rate | 3.46 posts/day | 1.26 / day | kibercar.com · 7.20 / day | 7/18 |
| TG VR (median) | 9.73% | 28.20% | bycongrp.ru · 103.78% | 16/18 |
| TG median views | 1 420 | 877 | afpodbor.ru · 21 500 | 7/18 |
| Telegram positive reactions share | 98.08% | 97.22% | japansoul.ru · 100.00% | 8/17 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 6 332 | 6 332 | drom.ru · 99 418 | 3/5 |
| Publication rate | 2.36 posts/day | 1.52 / day | drom.ru · 2.39 / day | 2/4 |
| Dzen VR (median) | 0.29% | 0.23% | world-sewing-machines.ru · 1.53% | 2/4 |
| Dzen ER (median) | 0.02% | 0.02% | world-sewing-machines.ru · 0.14% | 2/4 |
| IR (by views) | 2.67% | 6.12% | drom.ru · 7.80% | 4/4 |
| LR (by views) | 2.59% | 5.05% | world-sewing-machines.ru · 6.81% | 4/4 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 122 | 70 | autospot.ru · 16 448 | 2/9 |
| Rutube videos | 139 | 321 | kibercar.com · 950 | 8/9 |
| Total views | 5 655 | 3 041 | autospot.ru · 45 295 | 2/4 |
| Publication rate | 0.21 videos/day | 0.33 / day | autopodbor.moscow · 2.00 / day | 3/4 |
| VR (median) | 113.81% | 65.30% | antaresjp.ru · 113.81% | 1/4 |
| Like rate (median) | 3.76% | 3.76% | autospot.ru · 5.36% | 2/3 |