anywayanyday.com — comparison by category
Benchmark scope: Авиаперелеты и авиауслуги. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 46% |
| Telegram | Yes | 33 | 39% |
| Odnoklassniki | No | 17 | 20% |
| YouTube | No | 3 | 4% |
| Dzen | Yes | 23 | 27% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 19 | 23% |
| App Store | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 85 841 | 39 756 | moretex.ru · 467 371 | 18/37 |
| Publication rate | 0.29 posts/day | 3.64 / day | dr35.ru · 3.71 / day | 23/25 |
| IR (by views) | 0.13% | 0.45% | tutu.ru · 11.52% | 25/25 |
| LR (by views) | 0.09% | 0.31% | tutu.ru · 11.50% | 25/25 |
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 230 | 305 000 | tutu.ru · 510 804 | 22/34 |
| Publication rate | 1.33 posts/day | 2.29 / day | tutu.ru · 4.28 / day | 22/30 |
| TG VR (median) | 12.43% | 9.73% | we-fly.ru · 90.00% | 13/30 |
| IR (by views) | 1.58% | 3.36% | aviasales.ru · 3.45% | 4/5 |
| TG median views | 526 | 26 600 | aviasales.ru · 44 800 | 24/30 |
| Telegram positive reactions share | 84.38% | 65.01% | aviator73.ru · 100.00% | 7/30 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 510 | 81 024 | moretex.ru · 81 102 | 20/24 |
| Publication rate | 0.57 posts/day | 1.32 / day | dr35.ru · 1.36 / day | 18/22 |
| Dzen VR (median) | 65.10% | 0.99% | hairmates.ru · 380.00% | 2/22 |
| Dzen ER (median) | 0.78% | 0.02% | anywayanyday.com · 0.78% | 1/19 |
| IR (by views) | 0.75% | 0.48% | naturalist.travel · 5.97% | 3/21 |
| LR (by views) | 0.71% | 0.47% | naturalist.travel · 5.97% | 2/21 |