apteka74.ru — comparison by category
Benchmark scope: Аптеки. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 16 | 36% |
| Telegram | Yes | 8 | 18% |
| Odnoklassniki | No | 3 | 7% |
| YouTube | No | 1 | 2% |
| Dzen | Yes | 2 | 4% |
| RUTUBE | No | 1 | 2% |
| Google Play | No | 7 | 16% |
| App Store | No | 5 | 11% |
| RuStore | No | 7 | 16% |
| AppGallery | No | 5 | 11% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 12 477 | 5 974 | maksavit.ru · 50 153 | 4/16 |
| Publication rate | 0.32 posts/day | 0.52 / day | rhanashop.ru · 1.21 / day | 9/12 |
| IR (by views) | 1.15% | 1.66% | maksavit.ru · 9.88% | 8/11 |
| LR (by views) | 0.88% | 1.45% | maksavit.ru · 4.72% | 8/11 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 216 | 1 250 | tvoyaapteka.ru · 32 900 | 7/9 |
| Publication rate | 0.78 posts/day | 0.73 / day | apteka245.ru · 2.04 / day | 3/6 |
| TG VR (median) | 34.72% | 26.95% | fialkaspb.ru · 44.38% | 2/6 |
| TG median views | 75 | 596 | tvoyaapteka.ru · 6 420 | 5/6 |
| Telegram positive reactions share | 100.00% | 98.74% | apteka74.ru · 100.00% | 1/6 |
Dzen
1 of 1 above median
Platform page
dzen.ru/gosudarstvennaya_apteka
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 110 | 110 | holod-room.ru · 122 | 2/3 |