arctictrucks.ru — comparison by category
Benchmark scope: Транспорт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 23 | 31% |
| Telegram | Yes | 12 | 16% |
| Odnoklassniki | No | 3 | 4% |
| YouTube | No | 1 | 1% |
| Dzen | No | 4 | 5% |
| RUTUBE | Yes | 5 | 7% |
| Google Play | No | 2 | 3% |
| RuStore | No | 3 | 4% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 14 372 | 5 006 | rzd-museum.ru · 41 185 | 6/23 |
| Publication rate | 0.79 posts/day | 0.25 / day | rzd-museum.ru · 1.29 / day | 4/17 |
| IR (by views) | 1.59% | 1.80% | neotruck.ru · 9.59% | 9/15 |
| LR (by views) | 1.35% | 1.10% | neotruck.ru · 9.59% | 7/15 |
| Total VK video views | 166 459 | 942 | rzd-museum.ru · 232 281 | 2/11 |
| Total VK video comments | 65 | 12 | business.yandex.ru · 422 | 2/6 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 7 820 | 204 | arctictrucks.ru · 7 820 | 1/13 |
| Publication rate | 0.98 posts/day | 0.69 / day | rzd-museum.ru · 1.27 / day | 4/10 |
| TG VR (median) | 16.30% | 49.02% | busido-senshi.ru · 131.31% | 9/10 |
| TG median views | 1 275 | 247 | business.go.yandex · 1 398 | 2/10 |
| Telegram positive reactions share | 91.30% | 84.54% | augerrus.ru · 100.00% | 5/10 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 231 | 78 | rzd-museum.ru · 1 020 | 2/6 |
| Rutube videos | 151 | 154 | truckdrive.ru · 1 510 | 4/6 |
| Total views | 134 | 80 | arctictrucks.ru · 134 | 1/4 |
| Publication rate | 1 video/day | 0.84 / day | augerrus.ru · 2.00 / day | 2/4 |
| VR (median) | 58.01% | 32.25% | augerrus.ru · 200.00% | 2/4 |