arnica.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | No | 48 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 26 | 10% |
| RUTUBE | No | 21 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 16 067 | 1 518 | cenalom.ru · 200 628 | 15/93 |
| Publication rate | 0.07 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 37/49 |
| IR (by views) | 5.31% | 1.54% | lex1.ru · 15.12% | 7/43 |
| LR (by views) | 4.90% | 1.29% | lex1.ru · 13.33% | 7/42 |
| Total VK video views | 3 | 1 266 | ixbt.com · 387 863 | 28/28 |