artefacto.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 38 | 7% |
| RUTUBE | No | 34 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 559 | 1 115 | mnogomebeli.com · 362 425 | 63/231 |
| Publication rate | 0.79 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 17/115 |
| IR (by views) | 2.63% | 2.03% | svoe-mesto.com · 28.57% | 38/103 |
| LR (by views) | 2.46% | 1.83% | svoe-mesto.com · 28.57% | 39/102 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 850 | 311 | z51.ru · 64 800 | 17/104 |
| Publication rate | 0.81 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 29/78 |
| TG VR (median) | 21.46% | 36.12% | hbada.ru · 433.33% | 59/78 |
| TG median views | 397 | 154 | mrdoors.ru · 3 390 | 21/78 |
| Telegram positive reactions share | 100.00% | 100.00% | 21vekst.ru · 100.00% | 6/70 |
Dzen
1 of 1 above median
Platform page
dzen.ru/id/5d89e42e35c8d800b2d13302
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 516 | 310 | pushe.ru · 11 738 | 7/39 |