as-doors.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | Yes | 22 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 565 | 1 300 | chery.ru · 362 777 | 69/147 |
| Publication rate | 0.75 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 19/93 |
| IR (by views) | 3.57% | 1.57% | autoprestus.ru · 52.95% | 23/82 |
| LR (by views) | 3.37% | 1.26% | autoprestus.ru · 52.87% | 19/81 |
| Total VK video views | 3 636 | 2 817 | lada.ru · 1 891 814 | 32/69 |
| Total VK video comments | 3 | 9 | minako.ru · 1 242 | 24/37 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 408 | 502 | ma-electro.ru · 147 000 | 44/83 |
| Publication rate | 0.79 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 25/58 |
| TG VR (median) | 2.45% | 33.33% | packo.ru · 275.54% | 55/57 |
| TG median views | 10 | 371 | chery.ru · 22 562 | 55/57 |
| Telegram positive reactions share | 100.00% | 95.45% | alavann-shop.ru · 100.00% | 2/53 |
Odnoklassniki
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 11 | 10 | lada.ru · 29 | 10/20 |
| OK likes (period) | 10 | 26 | lada.ru · 3 445 | 15/18 |
Dzen
0 of 1 above median
Platform page
zen.yandex.ru/id/5c359786ed659f00ac9819cb
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 37 | 1 114 | lada.ru · 11 527 | 37/38 |
RUTUBE
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 51 | 112 | stelsmoto.ru · 5 095 | 26/38 |
| Rutube videos | 574 | 110 | minako.ru · 845 | 2/38 |
| Total views | 381 | 81 | omoda-agat-stavropol.ru · 4 262 | 4/17 |
| Publication rate | 2.01 videos/day | 1.00 / day | rdm.ru · 3.00 / day | 2/17 |
| VR (median) | 12.75% | 37.07% | inaka-fasad.ru · 262.50% | 14/19 |
| Like rate (median) | 10.00% | 5.44% | omvlgbo.ru · 11.66% | 2/14 |