ast.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | Yes | 2 | 13% |
| YouTube | No | 1 | 7% |
| Dzen | Yes | 13 | 87% |
| RUTUBE | No | 2 | 13% |
| Google Play | No | 1 | 7% |
| App Store | No | 2 | 13% |
| RuStore | No | 2 | 13% |
Common gaps: YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 278 368 | 5 185 | bubble.ru · 312 754 | 2/15 |
| Publication rate | 6 posts/day | 0.80 / day | ast.ru · 6.00 / day | 1/14 |
| IR (by views) | 6.65% | 2.42% | ast.ru · 6.65% | 1/13 |
| LR (by views) | 1.40% | 2.01% | litsovet.ru · 4.76% | 10/13 |
| Total VK video views | 179 075 | 1 566 | ast.ru · 179 075 | 1/8 |
| Total VK video comments | 117 | 60 | ast.ru · 117 | 1/2 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 38 800 | 1 601 | litres.ru · 58 700 | 3/15 |
| Publication rate | 3.62 posts/day | 1.36 / day | bubble.ru · 7.12 / day | 2/13 |
| TG VR (median) | 10.28% | 17.04% | bubuka.info · 47.31% | 11/13 |
| IR (by views) | 2.15% | 2.64% | archipelag-publishing.ru · 7.91% | 8/13 |
| TG median views | 3 990 | 391 | bubble.ru · 6 815 | 2/13 |
| Telegram positive reactions share | 97.01% | 98.46% | genesisbook.ru · 100.00% | 8/13 |
Odnoklassniki
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 39 | 35 | ast.ru · 39 | 1/3 |
| OK likes (period) | 41 | 1 | ast.ru · 41 | 1/3 |
| OK comments (period) | 3 | 2 | ast.ru · 3 | 1/2 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 37 946 | 1 013 | litres.ru · 302 573 | 2/14 |
| Publication rate | 1.29 posts/day | 0.18 / day | litres.ru · 2.79 / day | 2/7 |
| Dzen VR (median) | 1.02% | 0.31% | riverbook.ru · 164.06% | 2/7 |
| Dzen ER (median) | 0.06% | 0.07% | knigarekordovrossii.ru · 1.10% | 4/5 |
| IR (by views) | 3.05% | 4.93% | knigarekordovrossii.ru · 250.00% | 5/7 |
| LR (by views) | 2.40% | 3.89% | knigarekordovrossii.ru · 250.00% | 6/7 |