astronom.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | No | 15 | 100% |
| Odnoklassniki | No | 2 | 13% |
| YouTube | No | 2 | 13% |
| Dzen | No | 6 | 40% |
| RUTUBE | No | 2 | 13% |
| Google Play | No | 9 | 60% |
| App Store | No | 5 | 33% |
| RuStore | No | 12 | 80% |
| AppGallery | No | 9 | 60% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 224 892 | 26 642 | vtb.ru · 808 237 | 4/15 |
| Publication rate | 2.64 posts/day | 0.62 / day | astronom.ru · 2.64 / day | 1/12 |
| IR (by views) | 1.47% | 0.47% | astronom.ru · 1.47% | 1/12 |
| LR (by views) | 1.20% | 0.31% | astronom.ru · 1.20% | 1/12 |
| Total VK video views | 2 048 | 7 608 | pizzasushiwok.ru · 1 083 477 | 7/8 |
| Total VK video comments | 2 | 10 | banki.ru · 18 | 4/4 |