auratools.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | No | 48 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | Yes | 23 | 9% |
| RUTUBE | Yes | 20 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 851 | 1 518 | cenalom.ru · 200 628 | 53/93 |
| Publication rate | 0.07 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 38/49 |
| Total VK video views | 13 | 1 266 | ixbt.com · 387 863 | 25/28 |
Dzen
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 17 | 40 | ixbt.com · 200 247 | 20/24 |
| Publication rate | 0.04 posts/day | 0.32 / day | ixbt.com · 7.14 / day | 11/11 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 707 | 11 | ixbt.com · 12 203 | 2/21 |
| Rutube videos | 71 | 69 | ixbt.com · 1 459 | 10/21 |