autoscaners.ru — comparison by category
Benchmark scope: Автосервис. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 169 | 31% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 56 | 10% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 13 | 2% |
| Dzen | No | 30 | 5% |
| RUTUBE | Yes | 14 | 3% |
| Google Play | No | 15 | 3% |
| App Store | No | 10 | 2% |
| RuStore | No | 3 | 1% |
| AppGallery | No | 4 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 643 | 1 318 | rostov.hh.ru · 694 918 | 78/164 |
| Publication rate | 0.04 posts/day | 0.20 / day | mr-glushitel.ru · 2.54 / day | 69/80 |
| IR (by views) | 2.38% | 1.60% | mr-glushitel.ru · 109.92% | 28/74 |
| LR (by views) | 2.38% | 1.57% | mr-glushitel.ru · 89.01% | 28/72 |
| Total VK video views | 7 | 1 081 | mr-glushitel.ru · 6 280 988 | 50/50 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 217 | 258 | fitauto.ru · 130 000 | 34/57 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 109 | 104 | almamotors.ru · 1 123 | 7/14 |
| Rutube videos | 404 | 132 | yauzamotors.ru · 465 | 2/14 |
| Total views | 31 | 252 | almamotors.ru · 666 | 6/6 |
| Publication rate | 1 video/day | 0.65 / day | autoscaners.ru · 1.00 / day | 1/6 |
| VR (median) | 28.44% | 27.37% | petranvag.ru · 47.69% | 3/6 |
| Like rate (median) | 3.23% | 6.03% | cheviplus.ru · 12.20% | 4/5 |