babybug.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 1 | 7% |
| YouTube | No | 4 | 27% |
| Dzen | No | 12 | 80% |
| RUTUBE | No | 10 | 67% |
| Google Play | No | 6 | 40% |
| App Store | No | 5 | 33% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 569 | 9 957 | khl.ru · 2 026 592 | 10/15 |
| Publication rate | 0.64 posts/day | 0.68 / day | khl.ru · 35.21 / day | 9/14 |
| IR (by views) | 2.27% | 2.75% | naimix.ru · 161.67% | 9/14 |
| LR (by views) | 2.19% | 2.25% | biliard-expert.ru · 50.31% | 9/14 |
| Total VK video views | 6 829 | 28 949 | khl.ru · 14 280 953 | 8/10 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 290 | 2 640 | khl.ru · 278 325 | 6/15 |
| Publication rate | 6.57 posts/day | 1.13 / day | khl.ru · 53.51 / day | 2/14 |
| TG VR (median) | 4.62% | 18.13% | biliard-expert.ru · 82.00% | 13/14 |
| IR (by views) | 4.68% | 1.71% | rosestar.ru · 19.78% | 4/14 |
| TG median views | 198 | 227 | khl.ru · 62 366 | 8/14 |