bank.yandex.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 136 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | No | 33 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | Yes | 19 | 5% |
| App Store | Yes | 12 | 3% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: VK , Odnoklassniki , YouTube , Dzen , RUTUBE , RuStore , AppGallery
Metric comparison by platform
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 173 000 | 1 290 | vtb.ru · 458 000 | 2/81 |
| Publication rate | 0.22 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 62/64 |
| TG VR (median) | 42.28% | 27.10% | cartelye.ru · 136.97% | 17/64 |
| IR (by views) | 1.40% | 1.17% | pizzasushiwok.ru · 6.95% | 6/16 |
| TG median views | 73 150 | 644 | vtb.ru · 163 000 | 2/64 |
| Telegram positive reactions share | 80.87% | 92.49% | beregsol.ru · 100.00% | 46/59 |
Google Play
3 of 3 above median
Platform page
play.google.com/store/apps/details?id=com.yandex.bank
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 5 000 000 | 100 000 | job.sbermarket.ru · 10 000 000 | 3/20 |
| Android rating | 4.65 | 4.05 | myqrcards.com · 4.95 | 2/7 |
| Android ratings count | 199 345 | 19 230 | rshb.ru · 207 306 | 2/7 |
App Store
1 metrics are leading
Platform page
apps.apple.com/ru/app/id1634422317
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.8 | 4.7 | myqrcards.com · 5 | 3/13 |
| Ratings | 73 636 | 331 | bank.yandex.ru · 73 636 | 1/13 |