banki.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | Yes | 4 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | Yes | 19 | 5% |
| AppGallery | No | 15 | 4% |
Common gaps: Odnoklassniki , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 118 839 | 1 853 | sberbank.ru · 3 319 526 | 11/118 |
| Publication rate | 0.61 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 24/76 |
| IR (by views) | 0.96% | 1.43% | faktoria-print.ru · 45.78% | 46/72 |
| LR (by views) | 0.55% | 1.16% | faktoria-print.ru · 45.78% | 51/70 |
| Total VK video views | 15 730 | 4 036 | sberbank.ru · 2 061 735 | 11/44 |
| Total VK video comments | 18 | 6 | partners.tinkoff.ru · 1 067 | 7/23 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 69 100 | 1 290 | vtb.ru · 458 000 | 6/81 |
| Publication rate | 1.21 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 21/64 |
| TG VR (median) | 9.31% | 27.10% | cartelye.ru · 136.97% | 60/64 |
| IR (by views) | 1.01% | 1.17% | pizzasushiwok.ru · 6.95% | 11/16 |
| TG median views | 6 430 | 644 | vtb.ru · 163 000 | 12/64 |
| Telegram positive reactions share | 89.67% | 92.49% | beregsol.ru · 100.00% | 33/59 |
YouTube
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 1 680 | 742 | banki.ru · 1 680 | 1/4 |
| Videos | 810 | 38 | banki.ru · 810 | 1/4 |
| Total views | 269 391 | 100 425 | banki.ru · 269 391 | 1/4 |
| VR (median) | 0.66% | 179.10% | myqrcards.com · 361.73% | 3/3 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 219 668 | 648 | banki.ru · 219 668 | 1/33 |
RuStore
2 of 3 above median
Platform page
rustore.ru/catalog/app/ru.banki.banki
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 1 000 000 | 90 000 | online.vtb.ru · 30 000 000 | 6/19 |
| Rating | 4.2 | 4.35 | qrpoint.ru · 5 | 11/19 |
| Ratings | 31 058 | 981 | online.vtb.ru · 2 916 787 | 5/19 |