batel.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | No | 221 | 29% |
| Odnoklassniki | Yes | 14 | 2% |
| YouTube | No | 15 | 2% |
| Dzen | Yes | 85 | 11% |
| RUTUBE | No | 51 | 7% |
| Google Play | Yes | 16 | 2% |
| App Store | Yes | 9 | 1% |
| RuStore | Yes | 7 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Telegram , YouTube , RUTUBE , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 23 723 | 2 445 | monro24.ru · 893 673 | 51/400 |
| Publication rate | 2.68 posts/day | 0.36 / day | m.citystarwear.com · 6.00 / day | 10/245 |
| IR (by views) | 3.30% | 2.20% | keune.ru · 60.85% | 78/222 |
| LR (by views) | 2.24% | 1.82% | keune.ru · 57.32% | 97/217 |
| Total VK video views | 12 594 | 2 097 | monro24.ru · 3 136 781 | 40/149 |
| Total VK video comments | 191 | 4 | siberina.ru · 29 286 | 10/76 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 43 | 12 | batel.ru · 43 | 1/14 |
| OK likes (period) | 6 | 10 | monro24.ru · 357 | 7/12 |
| OK comments (period) | 1 | 8 | ledtehnology.ru · 19 | 4/4 |
| OK reposts (period) | 2 | 2 | ledtehnology.ru · 42 | 3/6 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 137 | 245 | xn--h1ahahaok.xn--p1ai · 34 432 | 13/85 |
Google Play
1 of 1 above median
Platform page
play.google.com/store/apps/details?id=ru.batel.batel
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 | 1 000 | wildberries.ru · 100 000 000 | 3/17 |
App Store
1 metrics are leading
Platform page
apps.apple.com/ru/app/id6446188537
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 5 | 4.65 | batel.ru · 5 | 1/10 |
| Ratings | 13 | 9 | wildberries.ru · 5 974 274 | 5/10 |
RuStore
0 of 3 above median
Platform page
rustore.ru/catalog/app/ru.batel.batel
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 442 | 686 | wildberries.ru · 13 000 000 | 5/8 |
| Rating | 3.61 | 4.5 | voda-centr.ru · 5 | 4/5 |
| Ratings | 3 | 4 | wildberries.ru · 440 714 | 4/5 |