baumitshop.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 94 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | Yes | 11 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | No | 36 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 862 | 651 | new.claustrophobia.com · 60 035 | 45/186 |
| Publication rate | 0.32 posts/day | 0.25 / day | ekaterinburg.yobidoyobi.ru · 2.14 / day | 39/91 |
| IR (by views) | 3.87% | 2.46% | lucido.eu · 64.26% | 22/78 |
| LR (by views) | 3.87% | 2.33% | lucido.eu · 64.15% | 20/76 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 248 | 250 | ekaterinburg.yobidoyobi.ru · 77 300 | 48/94 |
| Publication rate | 0.48 posts/day | 0.72 / day | yobidoyobi.ru · 2.96 / day | 42/64 |
| TG VR (median) | 37.50% | 41.23% | acril.pro · 362.44% | 34/64 |
| TG median views | 93 | 196 | irkutsk.yobidoyobi.ru · 4 805 | 44/64 |
| Telegram positive reactions share | 100.00% | 100.00% | acril.pro · 100.00% | 3/59 |
YouTube
1 of 3 above median
Platform page
youtu.be/L-v5a9Jx4UM?si=xe9dopVMZpQbkVE5
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 149 | 279 | lobas.su · 27 000 | 7/10 |
| Videos | 56 | 97 | moscow.petrovich.ru · 1 157 | 8/10 |
| Total views | 446 959 | 107 110 | moscow.petrovich.ru · 33 124 648 | 4/10 |
Dzen
5 of 6 above median
Platform page
zen.yandex.ru/id/5cab147bbd3a3000b073876c
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 914 | 189 | moscow.petrovich.ru · 15 197 | 7/39 |
| Publication rate | 0.36 posts/day | 0.36 / day | braersnab.ru · 0.93 / day | 12/21 |
| Dzen VR (median) | 0.77% | 4.54% | stroy-resurs.ru · 33.33% | 13/18 |
| Dzen ER (median) | 0.11% | 0.11% | stroy-resurs.ru · 66.67% | 3/5 |
| IR (by views) | 9.70% | 0.95% | stroy-resurs.ru · 550.00% | 3/13 |
| LR (by views) | 9.70% | 0.84% | stroy-resurs.ru · 525.00% | 3/13 |