belysvet.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | Yes | 5 | 2% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | Yes | 12 | 6% |
Common gaps: VK Video , Odnoklassniki
Metric comparison by platform
VK
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 30 | 657 | brafitting.ru · 13 842 | 64/70 |
| Publication rate | 0.04 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 28/31 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 37 | 266 | ciclon.ru · 2 720 | 23/31 |
| Publication rate | 1 post/day | 1.00 / day | ciclon.ru · 4.00 / day | 9/23 |
| TG VR (median) | 94.59% | 35.37% | svetorezerv.ru · 200.00% | 2/23 |
| IR (by views) | 5.71% | 5.46% | sledlosya.ru · 5.97% | 2/4 |
| TG median views | 35 | 144 | artelamp.ru · 793 | 20/23 |
| Telegram positive reactions share | 100.00% | 100.00% | artelamp.ru · 100.00% | 2/22 |
Dzen
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 706 | 99 | hitsad.ru · 19 905 | 4/16 |
| Publication rate | 0.04 posts/day | 0.16 / day | hitsad.ru · 0.61 / day | 10/10 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 262 | 4 | belysvet.ru · 262 | 1/12 |
| Rutube videos | 39 | 53 | newport-online.ru · 726 | 9/13 |
| Total views | 7 | 15 | hdlt.ru · 433 | 6/7 |
| Publication rate | 1 video/day | 1.00 / day | art-slu.ru · 1.00 / day | 2/7 |
| VR (median) | 2.67% | 222.22% | itm-pro.ru · 4400.00% | 6/6 |