bestchange.ru — comparison by category
Benchmark scope: Инфобизнес. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 40 | 49% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 25 | 30% |
| Odnoklassniki | Yes | 2 | 2% |
| YouTube | No | 3 | 4% |
| Dzen | Yes | 7 | 9% |
| RUTUBE | No | 4 | 5% |
| Google Play | No | 2 | 2% |
| App Store | No | 3 | 4% |
| AppGallery | No | 2 | 2% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 141 421 | 1 857 | aif.ru · 430 384 | 3/35 |
| Publication rate | 1.29 posts/day | 0.39 / day | aif.ru · 58.29 / day | 3/27 |
| IR (by views) | 1.69% | 2.11% | englishmaria.com · 40.97% | 19/26 |
| LR (by views) | 1.40% | 1.84% | englishmaria.com · 35.30% | 19/26 |
| Total VK video views | 46 637 | 5 807 | aif.ru · 933 702 | 3/13 |
| Total VK video comments | 11 | 12 | aif.ru · 966 | 4/6 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 31 451 | 1 016 | englishmaria.com · 115 834 | 3/24 |
| Publication rate | 1.92 posts/day | 0.87 / day | aif.ru · 16.00 / day | 5/21 |
| TG VR (median) | 10.23% | 20.59% | monofin.ru · 66.83% | 16/20 |
| IR (by views) | 1.81% | 1.65% | teachbase.ru · 3.67% | 3/7 |
| TG median views | 3 219 | 356 | englishmaria.com · 15 085 | 3/20 |
| Telegram positive reactions share | 81.49% | 95.97% | anfiacademy.ru · 100.00% | 15/19 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 26 | 17 | bestchange.ru · 26 | 1/3 |
| Publication rate | 0.93 posts/day | 0.56 / day | bestchange.ru · 0.93 / day | 1/2 |
| OK likes (period) | 1 | 17 | pharmznanie.ru · 264 | 3/3 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 607 | 1 885 | inpsycho.ru · 13 799 | 7/8 |
| Publication rate | 0.57 posts/day | 0.57 / day | portkkm.ru · 0.68 / day | 3/5 |
| Dzen VR (median) | 0.74% | 0.41% | bestchange.ru · 0.74% | 1/5 |