bibuy.ru — comparison by category
Benchmark scope: Товары для детей. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 24 | 41% |
| VK Video | No | 1 | 2% |
| Telegram | No | 14 | 24% |
| Odnoklassniki | No | 2 | 3% |
| Dzen | No | 3 | 5% |
| RUTUBE | No | 5 | 9% |
| Google Play | No | 1 | 2% |
| App Store | No | 1 | 2% |
| RuStore | No | 1 | 2% |
| AppGallery | No | 1 | 2% |
Common gaps: VK Video , Telegram , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 175 | 1 660 | hb-happybaby.com · 96 794 | 17/25 |
| Publication rate | 0.07 posts/day | 0.27 / day | boobl-goom.ru · 1.89 / day | 13/16 |
| IR (by views) | 10.53% | 3.98% | detimd.ru · 33.33% | 6/14 |
| LR (by views) | 5.26% | 2.35% | detimd.ru · 33.33% | 6/14 |