bobox.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | No | 15 | 100% |
| Odnoklassniki | Yes | 4 | 27% |
| YouTube | No | 3 | 20% |
| Dzen | Yes | 14 | 93% |
| RUTUBE | Yes | 4 | 27% |
| Google Play | No | 1 | 7% |
| App Store | No | 1 | 7% |
Common gaps: Telegram , YouTube , Google Play , App Store
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 123 | 6 627 | mnogomebeli.com · 362 425 | 7/15 |
| Publication rate | 0.82 posts/day | 0.53 / day | shkaffkupe.ru · 1.57 / day | 4/14 |
| IR (by views) | 2.87% | 1.50% | cmt-shop.ru · 16.10% | 4/14 |
| LR (by views) | 2.51% | 1.38% | cmt-shop.ru · 11.02% | 5/14 |
| Total VK video views | 979 | 2 155 | mnogomebeli.com · 52 834 | 8/13 |
| Total VK video comments | 1 | 2 | elbamebel.com · 4 | 3/4 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 17 | 14 | bekasovo.ru · 30 | 2/5 |
| OK likes (period) | 8 | 8 | bekasovo.ru · 46 | 2/3 |
| OK reposts (period) | 7 | 3 | bobox.ru · 7 | 1/3 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 39 | 878 | pushe.ru · 11 738 | 13/15 |
| Publication rate | 0.68 posts/day | 0.27 / day | bekasovo.ru · 1.14 / day | 3/14 |
| Dzen VR (median) | 585.90% | 1.75% | bobox.ru · 585.90% | 1/13 |
| IR (by views) | 0.22% | 4.80% | pevsner.ru · 93.33% | 9/9 |
| LR (by views) | 0.22% | 4.53% | pevsner.ru · 93.33% | 9/9 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 26 | 26 | cmt-shop.ru · 1 621 | 3/5 |
| Rutube videos | 87 | 345 | cmt-shop.ru · 544 | 4/5 |