borishof.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | Yes | 17 | 4% |
| Dzen | No | 38 | 10% |
| RUTUBE | No | 38 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 979 | 1 300 | chery.ru · 362 777 | 86/147 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 7 980 | 502 | ma-electro.ru · 147 000 | 15/83 |
| Publication rate | 1 post/day | 0.63 / day | promo-major.ru · 7.30 / day | 19/58 |
| TG VR (median) | 24.69% | 33.33% | packo.ru · 275.54% | 34/57 |
| TG median views | 1 970 | 371 | chery.ru · 22 562 | 12/57 |
| Telegram positive reactions share | 84.62% | 95.45% | alavann-shop.ru · 100.00% | 43/53 |
YouTube
5 of 6 above median
Platform page
youtube.com/@borishof_official
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 5 550 | 1 930 | zavedi-auto.ru · 607 000 | 4/13 |
| Videos | 935 | 182 | ma-electro.ru · 1 872 | 3/13 |
| Total views | 2 226 227 | 420 012 | zavedi-auto.ru · 152 950 806 | 5/13 |
| Publication rate | 0.33 videos/day | 0.27 / day | ma-electro.ru · 4.50 / day | 3/9 |
| VR (median) | 0.36% | 10.28% | mebel.com · 37.07% | 8/8 |
| Like rate (median) | 1.72% | 1.72% | invalidnye-kolyaski.ru · 3.30% | 4/7 |