brafitting.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | No | 13 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE
Metric comparison by platform
VK
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 13 842 | 657 | brafitting.ru · 13 842 | 1/70 |
| Publication rate | 0.82 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 2/31 |
| IR (by views) | 9.71% | 2.23% | de-light.ru · 28.57% | 5/28 |
| LR (by views) | 8.97% | 2.04% | de-light.ru · 28.57% | 4/28 |
| Total VK video views | 161 004 | 917 | brafitting.ru · 161 004 | 1/17 |
| Total VK video comments | 35 | 4 | brafitting.ru · 35 | 1/6 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 440 | 266 | ciclon.ru · 2 720 | 2/31 |
| Publication rate | 1.11 posts/day | 1.00 / day | ciclon.ru · 4.00 / day | 7/23 |
| TG VR (median) | 10.94% | 35.37% | svetorezerv.ru · 200.00% | 20/23 |
| TG median views | 267 | 144 | artelamp.ru · 793 | 5/23 |
| Telegram positive reactions share | 96.77% | 100.00% | artelamp.ru · 100.00% | 18/22 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 12 096 | 99 | hitsad.ru · 19 905 | 2/16 |
| Publication rate | 0.36 posts/day | 0.16 / day | hitsad.ru · 0.61 / day | 2/10 |
| Dzen VR (median) | 33.34% | 2.07% | n-con.ru · 44.44% | 2/7 |
| Dzen ER (median) | 0.13% | 0.26% | hdlt.ru · 0.54% | 4/5 |
| IR (by views) | 0.40% | 1.48% | eco-sniper.ru · 85.71% | 5/5 |
| LR (by views) | 0.39% | 1.47% | eco-sniper.ru · 85.71% | 5/5 |