brandanalytics.ru — comparison by category

Brand Overview

Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 368

Metrics ready for comparison 14

Platforms with data 7

Rank by platform count 1/369

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	119	32%
VK Video	No	2	1%
Telegram	Yes	77	21%
Odnoklassniki	No	9	2%
YouTube	No	13	4%
Dzen	Yes	36	10%
RUTUBE	Yes	14	4%
Google Play	Yes	8	2%
App Store	No	7	2%
RuStore	Yes	0	0%
AppGallery	Yes	0	0%

Common gaps: VK Video , Odnoklassniki , YouTube , App Store

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	4 662	1 780	re-store.ru · 381 940	40/111
Publication rate	0.71 posts/day	0.50 / day	svoefermerstvo.ru · 7.36 / day	23/73
IR (by views)	0.67%	1.50%	unibeauty.ru · 18.79%	54/68
LR (by views)	0.53%	1.30%	unibeauty.ru · 18.79%	55/68
Total VK video views	6 144	3 581	spb.istudio-shop.ru · 87 689	17/44

2 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	479	668	svoefermerstvo.ru · 26 163	20/36
Publication rate	0.14 posts/day	0.14 / day	koleso.ru · 0.64 / day	10/22
Dzen VR (median)	0.73%	0.68%	spb.koleso.ru · 28.14%	9/22

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	64	74	everest-pech.com · 1 410	9/14
Rutube videos	360	149	svoefermerstvo.ru · 1 340	4/15
Total views	51	200	svoefermerstvo.ru · 10 126	7/9
Publication rate	0.17 videos/day	0.29 / day	wit.ru · 1.00 / day	9/9
VR (median)	21.09%	16.88%	revolgc.pro · 141.93%	4/9

0 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Android installs	10	1 000	web2best.com · 1 000 000	9/9