brandkeeper.biz — comparison by category
Benchmark scope: Аксессуары. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 82 | 44% |
| Telegram | No | 46 | 24% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 8 | 4% |
| RUTUBE | No | 8 | 4% |
| Google Play | No | 3 | 2% |
| App Store | No | 3 | 2% |
| RuStore | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 174 | 2 233 | bookstone.me · 119 911 | 39/76 |
| Publication rate | 0.61 posts/day | 0.36 / day | kupimtut.ru · 3.54 / day | 15/39 |
| IR (by views) | 5.20% | 1.35% | soclean.ru · 65.93% | 6/37 |
| LR (by views) | 4.64% | 1.38% | soclean.ru · 64.22% | 6/35 |
| Total VK video views | 4 464 | 2 915 | soclean.ru · 1 584 574 | 11/25 |