butler.rest — comparison by category
Benchmark scope: Кухни. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 125 | 52% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 58 | 24% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 15 | 6% |
| RUTUBE | No | 14 | 6% |
| Google Play | No | 7 | 3% |
| App Store | No | 6 | 2% |
| RuStore | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 540 | 1 097 | polaris.ru · 223 923 | 83/119 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 973 | 299 | polaris.ru · 19 700 | 16/57 |
| Publication rate | 0.15 posts/day | 0.50 / day | orientalbar.ru · 2.00 / day | 45/46 |
| TG VR (median) | 24.87% | 36.72% | avnvent.ru · 300.00% | 33/44 |
| TG median views | 242 | 188 | fkm-anons.ru · 2 085 | 18/44 |
| Telegram positive reactions share | 100.00% | 100.00% | bbulvar.ru · 100.00% | 4/42 |