cdek-tk.ru — comparison by category

Brand Overview

Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 331

Metrics ready for comparison 15

Platforms with data 5

Rank by platform count 2/332

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	No	107	32%
Telegram	Yes	69	21%
Odnoklassniki	No	7	2%
YouTube	No	3	1%
Dzen	Yes	22	7%
RUTUBE	No	16	5%
Google Play	Yes	5	2%
App Store	Yes	3	1%
RuStore	No	1	0%
AppGallery	Yes	2	1%

Common gaps: VK , Odnoklassniki , YouTube , RUTUBE , RuStore

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 270	240	cargo.rzd.ru · 70 200	13/70
Publication rate	0.45 posts/day	0.56 / day	severdv.pro · 12.00 / day	32/50
TG VR (median)	26.69%	37.71%	alltrucks.su · 236.66%	32/50
TG median views	339	104	cargo.rzd.ru · 6 250	12/50
Telegram positive reactions share	92.73%	100.00%	avtostil26.ru · 100.00%	29/44

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	258	122	xleb-obor.ru · 21 499	6/21
Publication rate	0.18 posts/day	0.18 / day	stslog.com · 2.18 / day	8/15
Dzen VR (median)	122.67%	3.54%	cdek-tk.ru · 122.67%	1/14
Dzen ER (median)	0.39%	0.41%	provent.ru · 2.78%	4/6
IR (by views)	8.55%	4.77%	stslog.com · 77.78%	4/8
LR (by views)	7.31%	4.14%	stslog.com · 77.78%	4/8

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Android installs	10 000 000	1 000	cdek-tk.ru · 10 000 000	1/6

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rating	4.8	4.55	rail-trust.ru · 5	2/4
Ratings	10 969	14	cdek-tk.ru · 10 969	1/4

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Installs	3 901 182	1 270	cdek-tk.ru · 3 901 182	1/3