cerbergroup.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 10 | 67% |
| Telegram | Yes | 7 | 47% |
| Odnoklassniki | Yes | 0 | 0% |
| Dzen | Yes | 3 | 20% |
| RUTUBE | Yes | 2 | 13% |
Metric comparison by platform
VK
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 283 | 1 143 | realzvuk.ru · 10 690 | 4/11 |
| Publication rate | 0.46 posts/day | 0.43 / day | realzvuk.ru · 1.00 / day | 2/4 |
| IR (by views) | 13.44% | 1.36% | cerbergroup.ru · 13.44% | 1/4 |
| LR (by views) | 8.03% | 0.96% | cerbergroup.ru · 8.03% | 1/4 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 19 900 | 410 | cerbergroup.ru · 19 900 | 1/8 |
| Publication rate | 0.99 posts/day | 0.61 / day | cerbergroup.ru · 0.99 / day | 1/4 |
| TG VR (median) | 0.48% | 19.57% | vidosgroup.ru · 117.91% | 4/4 |
| IR (by views) | 4.60% | 3.22% | realzvuk.ru · 45.00% | 2/4 |
| TG median views | 95 | 166 | rzmkp.com · 1 740 | 3/4 |
| Telegram positive reactions share | 94.94% | 93.06% | realzvuk.ru · 100.00% | 2/4 |
Dzen
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 3 036 | 340 | cerbergroup.ru · 3 036 | 1/4 |
| Publication rate | 0.57 posts/day | 0.41 / day | cerbergroup.ru · 0.57 / day | 1/2 |
| Dzen VR (median) | 0.03% | 0.44% | vidosgroup.ru · 0.85% | 2/2 |
| Dzen ER (median) | 0.03% | 0.86% | vidosgroup.ru · 1.69% | 2/2 |
| IR (by views) | 325.00% | 229.17% | cerbergroup.ru · 325.00% | 1/2 |
| LR (by views) | 325.00% | 229.17% | cerbergroup.ru · 325.00% | 1/2 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 43 | 43 | realzvuk.ru · 1 486 | 2/3 |
| Rutube videos | 151 | 46 | cerbergroup.ru · 151 | 1/3 |