champion.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | No | 3 | 20% |
| YouTube | No | 2 | 13% |
| Dzen | No | 13 | 87% |
| RUTUBE | No | 11 | 73% |
| Google Play | No | 4 | 27% |
| App Store | No | 3 | 20% |
| RuStore | No | 3 | 20% |
| AppGallery | No | 1 | 7% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 15 753 | 10 420 | tkani-expert.ru · 106 538 | 7/16 |
| Publication rate | 0.46 posts/day | 0.36 / day | roof.severstal.com · 2.29 / day | 7/15 |
| IR (by views) | 1.00% | 2.52% | tkani-expert.ru · 20.56% | 12/15 |
| LR (by views) | 0.87% | 2.22% | tkani-expert.ru · 19.01% | 11/15 |
| Total VK video views | 29 181 | 6 230 | tkani-expert.ru · 884 705 | 2/9 |
| Total VK video comments | 9 | 9 | tkani-expert.ru · 944 | 3/5 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 380 | 1 500 | tkani-expert.ru · 27 100 | 12/14 |
| Publication rate | 0.47 posts/day | 0.52 / day | ru.coral.club · 2.02 / day | 10/13 |
| TG VR (median) | 72.37% | 30.65% | delta.ru · 80.82% | 2/13 |
| IR (by views) | 3.15% | 2.10% | deecent.ru · 8.29% | 4/13 |
| TG median views | 275 | 567 | delta.ru · 3 905 | 11/13 |
| Telegram positive reactions share | 100.00% | 95.22% | ceresit.ru · 100.00% | 2/12 |