changanauto.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | No | 85 | 22% |
| Odnoklassniki | Yes | 22 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | No | 38 | 10% |
| RUTUBE | No | 38 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Telegram , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 85 578 | 1 300 | chery.ru · 362 777 | 13/147 |
| Publication rate | 0.68 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 29/93 |
| IR (by views) | 0.70% | 1.57% | autoprestus.ru · 52.95% | 60/82 |
| LR (by views) | 0.41% | 1.26% | autoprestus.ru · 52.87% | 63/81 |
| Total VK video views | 30 201 | 2 817 | lada.ru · 1 891 814 | 14/69 |
| Total VK video comments | 9 | 9 | minako.ru · 1 242 | 19/37 |
Odnoklassniki
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 18 | 10 | lada.ru · 29 | 6/20 |
| OK likes (period) | 31 | 26 | lada.ru · 3 445 | 8/18 |
| OK comments (period) | 4 | 16 | tsa.lada.ru · 118 966 | 7/9 |
| OK reposts (period) | 29 | 28 | lada.ru · 1 279 | 4/8 |