chelinvest.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 12 | 80% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | Yes | 1 | 7% |
| YouTube | No | 1 | 7% |
| Dzen | Yes | 3 | 20% |
| RUTUBE | Yes | 2 | 13% |
| Google Play | No | 1 | 7% |
| App Store | No | 1 | 7% |
Common gaps: VK Video , YouTube , Google Play , App Store
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 15 728 | 1 998 | finam.ru · 96 051 | 3/13 |
| Publication rate | 0.79 posts/day | 0.32 / day | finam.ru · 16.36 / day | 3/9 |
| IR (by views) | 2.02% | 1.53% | baikalvl.ru · 7.39% | 3/7 |
| LR (by views) | 1.66% | 1.07% | baikalvl.ru · 7.00% | 3/7 |
| Total VK video views | 6 796 | 759 | finam.ru · 105 956 | 2/5 |
| Total VK video comments | 16 | 153 | finam.ru · 290 | 2/2 |
Telegram
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 274 | 946 | finam.ru · 77 500 | 6/13 |
| Publication rate | 1.18 posts/day | 1.10 / day | finam.ru · 5.03 / day | 5/10 |
| TG VR (median) | 33.05% | 21.97% | baikalvl.ru · 74.44% | 3/10 |
| IR (by views) | 1.08% | 1.93% | investment-platforma.com · 7.44% | 8/9 |
| TG median views | 421 | 400 | finam.ru · 7 930 | 5/10 |
| Telegram positive reactions share | 91.46% | 91.46% | investment-platforma.com · 100.00% | 5/9 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 18 | 12 | chelinvest.ru · 18 | 1/2 |
| OK likes (period) | 81 | 42 | chelinvest.ru · 81 | 1/2 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 894 | 1 871 | finam.ru · 68 256 | 2/4 |
| Publication rate | 0.75 posts/day | 0.45 / day | finam.ru · 2.75 / day | 2/4 |
| Dzen VR (median) | 0.82% | 0.75% | ladoczsky.avenirspb.ru · 4.37% | 2/4 |
| IR (by views) | 0.89% | 8.68% | finam.ru · 19.21% | 4/4 |
| LR (by views) | 0.89% | 8.68% | finam.ru · 18.82% | 4/4 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 34 | 707 | finam.ru · 10 126 | 3/3 |
| Rutube videos | 153 | 153 | finam.ru · 1 268 | 2/3 |
| Total views | 17 | 18 860 | finam.ru · 37 703 | 2/2 |
| Publication rate | 1 video/day | 0.98 / day | chelinvest.ru · 1.00 / day | 1/2 |
| VR (median) | 50.00% | 32.72% | chelinvest.ru · 50.00% | 1/2 |