chery.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | Yes | 22 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 362 777 | 1 300 | chery.ru · 362 777 | 1/147 |
| Publication rate | 0.25 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 57/93 |
| IR (by views) | 0.28% | 1.57% | autoprestus.ru · 52.95% | 72/82 |
| LR (by views) | 0.24% | 1.26% | autoprestus.ru · 52.87% | 68/81 |
| Total VK video views | 559 | 2 817 | lada.ru · 1 891 814 | 44/69 |
| Total VK video comments | 9 | 9 | minako.ru · 1 242 | 20/37 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 74 390 | 502 | ma-electro.ru · 147 000 | 6/83 |
| Publication rate | 0.58 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 35/58 |
| TG VR (median) | 30.33% | 33.33% | packo.ru · 275.54% | 30/57 |
| IR (by views) | 0.50% | 3.25% | lada.ru · 20.95% | 11/12 |
| TG median views | 22 562 | 371 | chery.ru · 22 562 | 1/57 |
| Telegram positive reactions share | 98.79% | 95.45% | alavann-shop.ru · 100.00% | 19/53 |
Odnoklassniki
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 7 | 10 | lada.ru · 29 | 12/20 |
| Publication rate | 0.25 posts/day | 0.25 / day | lada.ru · 1.04 / day | 2/4 |
| OK likes (period) | 15 | 26 | lada.ru · 3 445 | 13/18 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 3 050 | 1 114 | lada.ru · 11 527 | 4/38 |
| Publication rate | 0.25 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 14/27 |
| Dzen VR (median) | 0.03% | 8.98% | luidor-cheb.ru · 48.11% | 26/27 |
| Dzen ER (median) | 0.03% | 0.27% | lada.ru · 0.62% | 21/22 |
| IR (by views) | 150.00% | 2.43% | unicum-chery.ru · 200.00% | 2/25 |
| LR (by views) | 150.00% | 2.21% | unicum-chery.ru · 200.00% | 2/25 |
RUTUBE
2 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 192 | 112 | stelsmoto.ru · 5 095 | 13/38 |
| Rutube videos | 111 | 110 | minako.ru · 845 | 18/38 |
| VR (median) | 0.15% | 37.07% | inaka-fasad.ru · 262.50% | 18/19 |