chesauto.ru — comparison by category
Benchmark scope: Сервисы продажи автомобилей. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 40 | 31% |
| VK Video | No | 3 | 2% |
| Telegram | Yes | 23 | 18% |
| Odnoklassniki | No | 2 | 2% |
| YouTube | No | 3 | 2% |
| Dzen | No | 5 | 4% |
| RUTUBE | Yes | 8 | 6% |
| Google Play | No | 5 | 4% |
| App Store | No | 2 | 2% |
| AppGallery | No | 2 | 2% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 674 | 1 750 | drom.ru · 297 496 | 15/39 |
| Publication rate | 1.64 posts/day | 1.14 / day | japantransit.ru · 7.39 / day | 10/22 |
| IR (by views) | 0.62% | 1.19% | sewing-world.ru · 10.77% | 15/21 |
| LR (by views) | 0.47% | 1.19% | подбор-лучших-авто.рф · 8.26% | 14/21 |
| Total VK video views | 280 974 | 19 489 | drom.ru · 1 724 642 | 4/13 |
| Total VK video comments | 48 | 164 | drom.ru · 1 805 | 6/10 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 340 | 70 | autospot.ru · 16 448 | 3/9 |
| Rutube videos | 172 | 321 | kibercar.com · 950 | 7/9 |