cheviplus.ru — comparison by category
Benchmark scope: Автосервис. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 169 | 31% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 56 | 10% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 29 | 5% |
| RUTUBE | Yes | 14 | 3% |
| Google Play | No | 15 | 3% |
| App Store | No | 10 | 2% |
| RuStore | No | 3 | 1% |
| AppGallery | No | 4 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 10 064 | 1 318 | rostov.hh.ru · 694 918 | 24/164 |
| Publication rate | 0.46 posts/day | 0.20 / day | mr-glushitel.ru · 2.54 / day | 21/80 |
| IR (by views) | 1.68% | 1.60% | mr-glushitel.ru · 109.92% | 37/74 |
| LR (by views) | 1.57% | 1.57% | mr-glushitel.ru · 89.01% | 36/72 |
| Total VK video views | 792 | 1 081 | mr-glushitel.ru · 6 280 988 | 28/50 |
| Total VK video comments | 27 | 7 | mr-glushitel.ru · 963 | 4/20 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 180 | 258 | fitauto.ru · 130 000 | 10/57 |
| Publication rate | 1 post/day | 0.59 / day | toylex77.ru · 10.00 / day | 13/39 |
| TG VR (median) | 33.30% | 37.14% | volvomania.ru · 173.85% | 24/39 |
| TG median views | 726 | 280 | fitauto.ru · 14 000 | 11/39 |
| Telegram positive reactions share | 94.37% | 98.61% | agregatka.ru · 100.00% | 26/38 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 4 532 | 289 | rostov.hh.ru · 26 821 | 4/30 |
| Publication rate | 0.57 posts/day | 0.27 / day | vollux.ru · 0.61 / day | 2/14 |
| Dzen VR (median) | 85.72% | 2.46% | pnevmo-pro.ru · 132.90% | 2/12 |
| Dzen ER (median) | 0.42% | 0.49% | baustof.ru · 5.43% | 6/10 |
| IR (by views) | 0.38% | 1.81% | baustof.ru · 55.88% | 9/10 |
| LR (by views) | 0.36% | 1.81% | baustof.ru · 44.12% | 9/10 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 597 | 104 | almamotors.ru · 1 123 | 4/14 |
| Rutube videos | 384 | 132 | yauzamotors.ru · 465 | 3/14 |
| Total views | 270 | 252 | almamotors.ru · 666 | 3/6 |
| Publication rate | 0.23 videos/day | 0.65 / day | autoscaners.ru · 1.00 / day | 6/6 |
| VR (median) | 11.22% | 27.37% | petranvag.ru · 47.69% | 5/6 |
| Like rate (median) | 12.20% | 6.03% | cheviplus.ru · 12.20% | 1/5 |