china-west.ru — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | Yes | 69 | 21% |
| Odnoklassniki | No | 7 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | Yes | 22 | 7% |
| RUTUBE | No | 16 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 559 | 848 | cargo.rzd.ru · 521 593 | 28/105 |
| Publication rate | 0.46 posts/day | 0.34 / day | trans.ru · 3.61 / day | 19/56 |
| IR (by views) | 1.97% | 1.39% | transoff.ru · 50.00% | 18/46 |
| LR (by views) | 1.84% | 1.30% | transoff.ru · 33.33% | 18/44 |
| Total VK video views | 114 | 1 284 | cargo.rzd.ru · 117 197 | 25/32 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 226 | 240 | cargo.rzd.ru · 70 200 | 39/70 |
| Publication rate | 0.58 posts/day | 0.56 / day | severdv.pro · 12.00 / day | 24/50 |
| TG VR (median) | 19.47% | 37.71% | alltrucks.su · 236.66% | 36/50 |
| TG median views | 44 | 104 | cargo.rzd.ru · 6 250 | 42/50 |
| Telegram positive reactions share | 82.35% | 100.00% | avtostil26.ru · 100.00% | 37/44 |
Dzen
1 of 1 above median
Platform page
dzen.ru/id/5f73864f3b203f47e529fada
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 175 | 122 | xleb-obor.ru · 21 499 | 9/21 |