chkz.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 24 | 9% |
| RUTUBE | Yes | 20 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 666 | 1 518 | cenalom.ru · 200 628 | 37/93 |
| Publication rate | 0.25 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 28/49 |
| IR (by views) | 0.87% | 1.54% | lex1.ru · 15.12% | 30/43 |
| LR (by views) | 0.80% | 1.29% | lex1.ru · 13.33% | 29/42 |
Telegram
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 64 | 403 | istudio-shop.ru · 248 526 | 41/48 |
| Publication rate | 0.37 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 31/33 |
| TG VR (median) | 115.62% | 25.33% | prompylesos.ru · 193.90% | 2/31 |
| TG median views | 74 | 374 | 5element.by · 27 100 | 27/31 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 11 | ixbt.com · 12 203 | 17/21 |
| Rutube videos | 4 | 69 | ixbt.com · 1 459 | 20/21 |