chmz.org — comparison by category

Brand Overview

Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.

Brands in category 129
Metrics ready for comparison 18
Platforms with data 4
Rank by platform count 3/130

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 52 40%
Telegram Yes 24 19%
Odnoklassniki No 1 1%
YouTube No 6 5%
Dzen Yes 13 10%
RUTUBE Yes 9 7%
Google Play No 1 1%

Common gaps: Odnoklassniki , YouTube , Google Play

Metric comparison by platform

VK

5 of 6 above median Platform page

vk.com/chmzspeztexnika

Metric Current Median Leader Rank
VK subscribers 2 711 131 kaoristore.ru · 327 227 9/50
Publication rate 0.25 posts/day 0.25 / day mostransneft.ru · 2.64 / day 12/23
IR (by views) 3.38% 2.48% kaoristore.ru · 26.86% 6/19
LR (by views) 2.91% 2.20% kaoristore.ru · 24.03% 6/18
Total VK video views 1 528 307 kaoristore.ru · 3 964 864 5/14
Total VK video comments 1 7 kaoristore.ru · 2 436 3/4

Telegram

2 of 5 above median Platform page

t.me/chmzorg

Metric Current Median Leader Rank
TG subs 212 212 kaoristore.ru · 32 200 13/25
Publication rate 0.33 posts/day 0.44 / day gubkin.ru · 13.23 / day 13/17
TG VR (median) 60.85% 60.85% baltapress.ru · 131.97% 9/17
TG median views 129 239 gubkin.ru · 3 304 13/17
Telegram positive reactions share 87.93% 100.00% baltapress.ru · 100.00% 14/17

Dzen

3 of 5 above median Platform page

dzen.ru/chmz

Metric Current Median Leader Rank
Dzen subs 422 380 kaoristore.ru · 43 273 7/14
Publication rate 0.25 posts/day 0.20 / day gubkin.ru · 1.36 / day 5/10
Dzen VR (median) 129.15% 40.20% gidrolock.ru · 633.84% 3/8
IR (by views) 0.50% 1.14% dioksid-gas.ru · 3.23% 5/6
LR (by views) 0.47% 1.14% dioksid-gas.ru · 3.23% 5/6