chmz.org — comparison by category

Brand Overview

Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog
Brands in category 129
Metrics ready for comparison 18
Platforms with data 4
Rank by platform count 3/130

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 52 40%
Telegram Yes 24 19%
Odnoklassniki No 1 1%
YouTube No 6 5%
Dzen Yes 13 10%
RUTUBE Yes 9 7%
Google Play No 1 1%

Common gaps: Odnoklassniki , YouTube , Google Play

Metric comparison by platform

VK

5 of 6 above median Platform page

vk.com/chmzspeztexnika

Metric Current Median Leader Rank
VK subscribers 2 711 131 kaoristore.ru · 327 227 9/50
Publication rate 0.25 posts/day 0.25 / day mostransneft.ru · 2.64 / day 12/23
IR (by views) 3.38% 2.48% kaoristore.ru · 26.86% 6/19
LR (by views) 2.91% 2.20% kaoristore.ru · 24.03% 6/18
Total VK video views 1 528 307 kaoristore.ru · 3 964 864 5/14
Total VK video comments 1 7 kaoristore.ru · 2 436 3/4

Telegram

2 of 5 above median Platform page

t.me/chmzorg

Metric Current Median Leader Rank
TG subs 212 212 kaoristore.ru · 32 200 13/25
Publication rate 0.33 posts/day 0.44 / day gubkin.ru · 13.23 / day 13/17
TG VR (median) 60.85% 60.85% baltapress.ru · 131.97% 9/17
TG median views 129 239 gubkin.ru · 3 304 13/17
Telegram positive reactions share 87.93% 100.00% baltapress.ru · 100.00% 14/17

Dzen

3 of 5 above median Platform page

dzen.ru/chmz

Metric Current Median Leader Rank
Dzen subs 422 380 kaoristore.ru · 43 273 7/14
Publication rate 0.25 posts/day 0.20 / day gubkin.ru · 1.36 / day 5/10
Dzen VR (median) 129.15% 40.20% gidrolock.ru · 633.84% 3/8
IR (by views) 0.50% 1.14% dioksid-gas.ru · 3.23% 5/6
LR (by views) 0.47% 1.14% dioksid-gas.ru · 3.23% 5/6

Suggested competitors

gubkin.ru · 5 shared platforms mostransneft.ru · 5 shared platforms adr-tools.ru · 5 shared platforms tehnopena.ru · 5 shared platforms benza.ru · 5 shared platforms